Thursday, July 14, 2011
For many years i have been teaching people how to find brand new refreshing ideas for the market. My technique is called "seeing the leaves" and you can now get the information for free from my blog via my newspaper i have produced, called, you get it, "seeing the leaves". You can take the technique and practice as much as you like. I promise you that if you keep on practicing this technique you will come up with that great new idea that is both simple to do and wont cost that much. A few months ago i did this technique with WIPHOLD, Old Mutual and Nedbank, and we came up with amazing new ideas. Two of these ideas are Sewash and the Firebox. Sewash is an awesome concept that takes from the fact that local people in the interior of the country use seawater to drink for both health ( enema) and spiritual reasons. However no one has ever commercialised the water into a cool brand ( SEWASH) and made sure the water was cleaned to SABS standards. A very cool concept that we will pilot soon. Remember my beleif is that you need to pilot as much as possible to find the truly creative out there. Noted that the seawater is free and there is undoubtably plenty of it...in fact endless supply. The Firebox is an idea that i have been working on but fits the partners so well from a branding and new customer value add. This idea will hopefully see every household in a shack in SA have their own firebox with a recognised brand on it. This will be piloted soon as well. So download the newspaper read it, start practicing and pass the knowledge onto other people so they can find new and fresh ideas that will blow people away. It really is easy. Send me the ideas from the technique and i will happily add my 10 cents worth. Good luck reading the newspaper, have fun and come on, lets find the next big thing together.
I've just created a page for the newspaper I printed a few weeeks ago. You can read it here (it's at the top of the right-hand toolbar) or if you're battling to enlarge it, you can go directly to Scribd and read it there. Click here for the Scribd link
Thursday, July 7, 2011
I havent been writing much because frankly i am just too damn busy. The rock roads project has come to life and so have my innovation workshops. If anyone wants a copy of the innovation series please send to my email account and i will send a free copy. But this also means that although my business model for starting them and handing over to managers is working i'm still swamped. So is it time for a PA? I think so. As an entrepreneur of the highest order i need someone to actually handle the stuff that gives me alzheimers. Those little details like my diary, or when to pick up a child, or that all important travel arrangement. So like all things VP i have decided after my brazil trip ( oh yeah i'm going to brazil and colombia next week) to get the PA. It should be interesting to just let go of the nitty gritty. Will this save me time? Will it mean i start even more ventures as i have more time and energy? probably but isnt that the point... to just go for it ....be manic and excited about the new ...to enjoy every moment of the journey with friends and family and...i am sounding slightly manic ut i have had 4 espressos already and woke up at 4am to be in JHB today. Talking of espresso i think i may be going into the coffee business in my own social enterprise way with jake my mate. More of that later when the plan is done...but suffice it to say i want to take over shebeens and start serving capuccino to the masses instead of beer. Impossible? Not a chance. The government wants a solution to alcohol ads...dont ban them that stupid...serve more coffee!