Thursday, October 24, 2013

The Bakery Business and Mama Mimi's

So the biggest and most exciting thing in my life right now is Mama Mimi's. Mama Mimi's is a bakery business with a twist and it really works.
Most Bakeries (especially as developmental projects) fail for the following reasons....
1. They use equipment that is too expensive
2. The equipment needs electricity that is too expensive
3. There are too many bakers leading to low profit margins
4. With the bakers ownership is always an issue and leads to conflict
5. They use containers that are uncomfortable or community centres that are not good venues for bakeries
6. The product is not consistent as they need to mix all ingredients themselves
7. They are not a properly functioning business, and are not managed and run as businesses with proper records etc

Enter Mama Mimi's. Now I am the most sceptical person the planet when it comes to bakeries but this model rocks and I came on board asap. So why does Mama Mimi's work:

1. The equipment is a single wood fired oven
2. The oven is very affordable even for poor women in communities
3. The single women baker makes a great profit that she can control and she doesn't need to share it
4. Mama mimi's can set up 1000's of bakers all over the country even in rural areas
5. The bakeries are at women's homes
6. The product is very consistent as they use a premix sold to them by Mama mimi's ( this is their core business)
7. The businesses function well and are easily managed based on premix sales.

So watch this space as Mama Mimi's is going to literally take over the baking world....and its not going to be bread alone as there is already pizza and cupcakes on the menu.

How can you get involved?

You can fund a oven for R5500 ( $550) to give a woman a great start in a great business. If you need the $550 back the women entrepreneur will make enough money within the first 5 months to do so.