Sunday, September 15, 2013

SMIPES charity serviettes



We hope our food brings a smile to your
face ... so
that we
can bring one to others!
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Every time you use a 100% bio-degradable SMIPES serviette, we will donate a portion of the cost of that serviette to Early Childhood Development projects, so that we can play a small role in contributing to the education
and care of vulnerable children in South Africa.
We thank the Bay Harbour Market food traders for joining the SMIPES movement!
For more information, contact Anthony Stroebel at 0832755586 or email anthony@smipes.co.za.

Join the SMIPES movement today! www.facebook.co.za/smipesZA www.twitter.com/smipesZA
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Viva Republica! 

The Cape Talk business awards, the fish cake and what makes you truly unique as a business

I was gracefully invited to help with the judging of the Cape Talk radio stations small business awards. My job which i enjoyed thoroughly was to prepare the businesses for the actual judging process. One of the key questions for all the businesses was , "what makes you unique?" or your unique selling position USP? The example i gave them was the previous years winner who was a fish shop but his real USP was his fish cakes. A great story. So I asked all the businesses " what their fish cake is?" Some had some interesting fish cakes....a transport company that focuses on women to airport, a alternative food company that makes a pizza that takes 5 days to make, a biltong maker who has made chicken biltong, a pyjama manufacturer who makes a one piece that is very popular. When looking carefully every business had a fish cake but they seldom focused on this when they explained their business. Instead they focused on being very corporate like. I explained to them that when explaining their business they should always tell a  great story that focuses on their USP or fish cake. Then one business asked me for my fish cake....oops on the spot! So i told them the story of the vine, and that my fish cake is "The seeing the leaves workshops". So next time you explain your business and someone asks you what you do, tell them what your fish cake is!

Wednesday, September 4, 2013

Water Fountains and water coolers could be cool!

Looking at the newspapers I saw a picture of a very pretty park. In the park hidden in the picture was a small water fountain. Looking at the fountain i wondered wether you could put anything in a water fountain? or a water cooler? Well yes of course you could. You could put in coke or milk or beer or iced tea! Then i thought how many water coolers there are and how many public fountains there are and i thought why not fill a few with some odd stuff and see what happens when people come and take a drink. At the public fountains it caused a huge rage as people suddenly got a squirt of coke or milk. Then i thought why not create my own fountains and see what happens? Then i can place them anywhere and i can get clients to fill them and people can then drink from the fountain....a new concept that could create brilliant brand awareness and generate a whole new form of income.